- ABOUT ME: THE HAIKU -
- TO HELL WITH PRIVACY -
- THE BRAILLE MATS PROJECT -
- MEET ARMANDO PLANTAIN -
- RESUME (2013 STYLE) -
Black Forest Gummy Bears
Brief: Hey, copywriter ... you'll write your damn butt off and you'll like it!
Brief: Humanize Citibank. Change people's perception of big banking.
2013 Gold Addy Award
Brief: Create a digital product that pushes the boundaries of what is possible.
From script to screen during my time at Ritz Marketing in Charlotte, North Carolina.
Twine (yes, twine)
Brief: Turn any Duane Reade item into a large campaign. Anything in the store.
Brief: Write some zippy headlines for this app used by lazy people afraid of math.
Brief: Drive people's desire to wear Adidas. Toss in some charity while you're at it.
Weight Watchers For Men
Brief: Men are stubborn. Your job is to make them want to go on a diet. Good luck!
Just For Fun
Copywriters write headlines. People like fun headlines. This ain't rocket science.
Brief: Dos Equis does not have a large digital presence. Give it one.
Havas Worldwide Brief